Bud Light taps into college market with QR-based promotions | 02-10-2023 |
Bud Light has released limited-edition college football team packaging for many teams, including the University of Oklahoma. The new packs feature the school’s logo and colours, will be available in stadiums, and can be found everywhere Bud Light is sold. In addition to gaining an “official craft beer” from a local brewery this season, the University of Oklahoma is also getting a fun nod from Bud Light just in time for college football Saturdays.
The domestic beer giant is sponsoring more than 50 college teams and releasing limited-edition college football team packaging for many teams, including OU.The cans also feature QR codes that fans can scan for a chance to win a flyover in a private jet at any game of the winner’s choice, along with limited edition Fanatics team merch to rep their school this season.
“Saturday is a sacred time for college football fans, one that is centered around all-day tailgate traditions, quality beer, decades-old rivalries and easy enjoyment with friends and family,” said Todd Allen, Vice President of Marketing for Bud Light. “This season, Bud Light is extending these fan celebrations over the course of the weekend with new team packaging perfect for gameday sipping, and live events that will get fans in gameday mode right as the weekend kicks off.”