AIPIA is a Public Private Partnership and offers various services and projects regarding the implementation, legislation and standardization of active & intelligent packaging technologies. In order to represent the interests of AIPIA's members and partners in the best possible way, we closely work together with governments, universities, NGO's and other professional (trade)organisations.
If you wish to participate in one of these projects or if your project should be listed here, please contact us at :
Services / Events AIP
Augmented Reality in Packaging
New technologies such as Augmented and Virtual Reality are now able to offer Brand owners the means to give consumers a new ‘product experience’. To entertain and surprise them by making a simple drink or candy come to life and take them into an exciting world of fun and entertainment, through their smartphones. The sky is the limit for these awesome ways to differentiate a Brand.
Fake goods account for a huge proportion of sales in many markets, particularly in Asia. Alcoholic spirits and wines, cosmetics and many other CPGs are targets. Brand owners need to ensure that consumers are protected from both fake and potentially harmful products bearing their name. Active & Intelligent Packaging is leading the way in helping major Brands protect their sales and reputation.
Printed Electronics for Packaging
Printed Electronics allows connectivity across a wide variety of substrates and enables circuits to be flexible and of a size compatible with the ‘real estate’ on most packaging. Recent advances means complex PE can be produced ‘at scale’ and much cheaper than traditional PCBs. They are the heart of many connected packs. Printing methods include inkjet, flexo and vacuum deposition.
Smart Labels for Packaging
All Active & Intelligent Packaging can be termed Smart. But Smart Labels stand out on their own as a distinct way to do a lot of essential things for Retailers, Brand Owners and Consumers. These labels can remind a patient under medical treatment to take his meds (via a warning signal ‘on pack’ or through their smartphone) as well as the doctor that the med is running low or to drink enough water through the day. But Smart label use is almost limitless: consumer engagement, loyalty programs, information and marketing campaigns, etc. It's easy to make a product Smart!
Shelf Life Extension by Packaging
Consumers now demand fresher ‘cleaner’ food, with less preservatives. So the packaging is now at the forefront of helping food suppliers to make foods last longer by reducing or slowing harmful gases developing (for example ethylene in ripening fruit) or inhibiting microbial and fungal growth on everything from bread to fish and meats. Barrier, nano, additives and coating technologies are all part of the Active & Intelligent Packaging armoury.
Mobile Commerce by Packaging
Paying for goods and ordering or selecting them through a smartphone are becoming familiar to more and more consumers. They can scan products in store, add them to a ‘basket’ and pay at the auto-tills without any need to interact with staff. Convenient ways to pay, by scanning QR codes or chips in the product, are now very common. For retailers it is a great way to increase security and know where particular goods need to be to maximise their offerings.
Fighting Waste with Packaging
Active & Intelligent Packaging can help to fight waste on many levels, even with better recycling. More efficient supply chains mean less energy and transport costs, as well as helping in the global fight against food waste. Improving the storage, distribution and use of pharmaceuticals is also a key objective. And Active & Intelligent Packaging technologies are being developed to ensure they are compatible with modern sustainability objectives and can even help to mark different plastics to aid separation for recycling. More efficient use of resources is vital to fighting waste. Active & Intelligent Packaging has a central role in the environmental discussion.
Supply Chain Control and Packaging
Modern supply chains can be complex, with plenty of opportunities for things to go wrong, such as temperature excursions for fresh or frozen, theft in warehouses or from trucks, or even just the wrong things in the wrong place – a big issue with apparel! Traceability and monitoring are so much easier with modern Active & Intelligent Packaging devices, whether that is simple time/temp strips, RFID tagging at bulk and/or item level, or sophisticated GPS tracking. Take control with Active & Intelligent Packaging!
Condition Monitoring in Packaging
Most foods and medicines travel a long way or are stored for extended periods before they reach the consumer. Time and temperature, particularly for fresh foods such as meat and produce, are critical factors – a deviation between + or - 5°c can cause major damage. In store the ‘best before’ or ‘use by’ labels give a highly inaccurate picture of the actual condition of the product to consumers. Using Active & Intelligent Packaging condition monitors on packaging gives everyone a better and safer picture.
Consumer Engagement and Packaging
It’s a crowded marketplace! So how do you make your product stand out? Active & Intelligent Packaging can help to ensure your Brand jumps off the shelf. Whether its bottles lighting up to music, caps playing tunes when twisted open, colour changing cans, or tapping a code or chip with your smartphone to access games or offers, Active & Intelligent Packaging has the ability to make a product engage and entertain and make a BIG impact!
Advertise with AIPIA
With its wide editorial lens on new packaging technologies, AIPIA is not just a upcoming no-nonsense association and website, but a media brand that documents and promotes innovation, leadership, technologies and developments in packaging for Food, Pharmaceutical and Cosmetic supply chains...
Connected Packaging - Labels and the Internet of Things: Offer to AIPIA Members
Vandagraf International has produced a new report covering Connected Packaging – Labels and the Internet of Things. This techno-economic report is co-authored by James Bevan, a chartered engineer with over 35 years of experience in the packaging sector and branded products and Brian Weeks, a specialist in electronic devices such as NFC, RFID and printed electronics...
European Food Safety Agency about Active Packaging
In August 2009, EFSA published guidelines on the submission of dossiers for the safety assessment of active and intelligent substances used in food packaging. The guidelines specify for industry which aspects EFSA takes into account when assessing the safety of these substances and the types of data needed to conduct the assessments. The evaluations also consider the possible influence of manufacturing processes and the intended uses of the specific substance.