New Brand Integrity solution combines Digimarc and EVRYTHNG technologies

Digimarc’s data-driven approach involves assigning each product unit a serialized digital identity that can be tracked in the cloud and accessed through a variety of on-package digital triggers, including the Digimarc digital watermark.

The powerful combination of digitized products and cloud-based data makes the process of authenticating items more accurate and scalable than traditional physical authentication measures, according to the company. It recently acquired EVRYTHNG, the creators of the Product Cloud® platform, which is a feature of the new solution...


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