NEWS: Bringing Products to Life Thru Packaging!30-08-2017
This Spring Shazam, already famous for its eponymous music recognition app, launched a new augmented reality (AR) platform. Founded in 2000, Shazam’s mobile app lets you identify songs playing in the background by tapping a button. But it has long since branched out into other verticals, such as packaging. The company recently announced its billionth app download overall.
In 2015, Shazam announced new visual recognition feature, moving beyond its audio roots to allow users to scan things like magazines, posters, and packaging that creates what the company refers to as “dynamic pieces of content” — this may include special offers and the ability to buy goods.
Now its taking things to the next level with AR features that promise to “bring any marketing materials to life,” including advertisements, packaging, and other physical objects, through scanning mini Shazam “codes.” Content could be anything from 3D animations to games and product visualizations.
Richard Sharp, Shazam’s chief technology officer will explain why and how the company entered the packaging sector at the AIPIA Congress. The possibilities for a brand to bring its products to life or make its advertising more engaging are quite literally only limited by the imagination!!