Avery Dennison and Wiliot expand strategic partnership as global demand for ambient IoT-based supply chain intelligence surges | 10-10-2025 |

Leading AIPIA member Avery Dennison a globally recognised provider of digital identification solutions and another longstanding member, Wiliot, which has been one of the pioneers of ambient IoT, have announced an expansion of their strategic partnership to scale the manufacturing, performance and market reach of Wiliot’s ambient IoT technologies worldwide.

Building on their 2022 collaboration, the expanded partnership includes Avery Dennison’s manufacturing of Wiliot’s next-generation IoT bluetooth-enabled sensors – featuring a smaller chip footprint and simplified inlay architecture that substantially reduces cost while delivering significant performance gains. These advancements unlock new applications and make existing deployments more scalable and economically viable, they say. 

To capitalize on accelerating demand, Avery Dennison is fully integrating Wiliot’s solutions into its Intelligent Labels portfolio and its connected product cloud atma.io – bringing its extensive global footprint, commercial reach, R&D capabilities and process technology expertise to drive adoption across industries.

“Ambient IoT is emerging as a foundational layer of digital infrastructure – providing real-time, context-rich visibility into the movement, condition, and handling of goods at scale,” says Francisco Melo, president, Solutions Group at Avery Dennison. “By deepening our partnership with Wiliot, we’re combining their breakthrough ambient IoT technology with our world-class RFID design and manufacturing capabilities through a robust go-to-market strategy to help global brands realize the full potential of a future-proof, fully-connected, and intelligent supply chain.”

Wiliot’s IoT Bluetooth-enabled sensors transform traditionally unconnected assets into intelligent, connected products, unlocking value across every stage of the product lifecycle, it states. With built-in condition monitoring capabilities, it enables a new era of supply chain innovation – one that delivers continuous visibility, automation, and intelligence. Avery Dennison is well positioned to scale this innovation globally.

“Wiliot’s ambient IoT technology is helping reimagine the economics of visibility, where automation, efficiency, and real-time intelligence finally converge,” adds Tal Tamir, co-founder and CEO of Wiliot. “Avery Dennison’s client-centric approach, design and manufacturing expertise and ability to produce our IoT sensors at scale – helping us bring them to market through relationships with established partners –  to meet the needs of some of the world’s largest and most dynamic enterprises.”

This expansion comes amid a sharp rise in demand for ambient IoT technologies, according to the partners. Unlike traditional tracking systems, Wiliot’s IoT sensors operate without batteries or manual scans and communicate via standard Bluetooth Low Energy (BLE) infrastructure – enabling continuous, low-cost visibility through widely available devices like smartphones and gateways. This unique architecture provides scalable, real-time monitoring of location, temperature, humidity, and handling conditions – making it suited for industries reliant on traceability and control, such as food, logistics, pharmaceuticals, and reusable packaging.

In another recent announcement Avery Dennison says its portfolio of RFID inlays now employs, AIPIA member Impinj’s M800 series chips with support for Gen2X. The collaboration ushers in a series of game-changing developments for the industry, supporting enhanced inventory control, item tracking and anti-counterfeiting measures, according to officials from both companies.

With inlay design integral to users receiving faster readings and higher, more accurate read rates — particularly those operating in dense environments — the enhanced collaboration addresses critical enterprise challenges such as speeding up inventory processes, improving tag read ranges, and reducing operational costs.