McCormick Brand Challenge 2025

This year AIPIA is delighted to announce that the world’s number one supplier of herbs, spices and seasonings McCormick & Company will present the famous Brand Challenge at this year’s World Congress in the Steinberger Airport Hotel, Amsterdam, taking place on 23/24 June.  Styling itself as ‘the global leader in flavour’ the company operates in 150 countries and boasts a portfolio of Brands which are famous, not only in their country of origin, but in international markets.

McCormick is specifically looking for tech solotions in the following areas:

1. How can smart packaging drive product superiority / freshness protection? Consumers assess 'freshness' when they look at & smell our products. Looking for solutions in freshness and condition indicators, active materials, supply chain efficiency and control.

2. How can smart packaging help us drive penetration & engagement with our consumer growth target?

If you like to pitch your technology to the McCormick team. Let us know by the form below.