UV blacklight label on new craft beer can reveals hidden images

Turner Labels, a US label converter based in Kentucky, recently announced an innovative label collaboration with Mirror Twin Brewing (MTB). With the help of an HP Indigo 6900 digital press, the companies have developed a craft beer can label utilizing blacklight UV ink.

“Experiencing an ordinary product in a new way enriches the senses and memory,” explains Turner Labels art director, Paige Tiller. He worked in collaboration with the brewery’s artist to design a blacklight label that not only revealed hidden images, but an added benefit of humorous secret messages to create action for customer entertainment. A small blacklight was included with every brewery pack purchase for the consumer to explore the label and share...


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