Avery Dennison offers Smart Packaging startups chance to shine through ADStretch

Avery Dennison has announced its first partnerships with startups for an accelerator program called ADStretch. The programme aims to solve the ecological harms of the packaging industry by developing materials that generate a positive ecological impact. The first cohort of companies already includes many Smart Packaging solution providers.

Avery Dennison, a longstanding AIPIA member, is collaborating with Highline Beta, a venture development firm. It has partnered with nine selected startups in Asia-Pacific and LaTAM to launch pilots based on three themes - maximising consumer experiences, materials and packaging 2.0, and sustainable, responsible and efficient value chains...

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