Denomination designs ‘world’s first’ label-free wine packaging

The label is often the most distinctive part of a wine bottle, and Crate by Australian winery Fourth Wave Wines sets itself apart through the absence of any label at all. What is claimed as a first-of-its-kind label-less wine, takes a unique approach to sustainably for its high-quality, barrel-matured red wines.

Through cooperation with drinks branding specialists Denomination, who designed the concept, this truly minimalist packaging conveys all necessary information on the digital capsule on the bottle neck, which includes a scannable QR code. This packaging innovation touches not only on plastic use, but also the use of paper labels and their contribution to waste streams...


Part of Smart Packaging for Intelligent Logistics: SEE HERE

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