AIPIA Member EVRYTHNG, the product cloud that connects consumer products to the Web to make them intelligent, interactive and trackable, has announced former Ogilvy Worldwide Managing Director, Keith Turco, has joined the company as president and managing director Americas. He brings world-class leadership in business growth and proven expertise in digital transformation applied in marketing for some of the world’s largest consumer brands, says the company.

“We’re on a mission to digitally switch-on more than 4 trillion consumer product items produced every year, unleashing unprecedented intelligence for the companies that make and sell them and providing consumers with insight and new experiences,” said Niall Murphy, CEO and co-founder, EVRYTHNG. “Working with global brands like Ralph Lauren, P&G, ABinBev and PUMA, we’ve enabled billions of products to be ‘born-digital,’ providing real-time data intelligence and supply chain traceability while giving consumers the authenticity, transparency and personalized digital experiences they demand. Keith brings a unique vision and an incredible depth of experience to EVRYTHNG’s mission, a huge asset for both our team and our customers.”

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