Coca-Cola UK becomes first beverage brand to pilot Navilens technology for visually impaired | 19-12-2022 |
Coca-Cola has rolled out NaviLens codes across 24x330ml and 30x330ml packs of its Christmas can multipacks, which can be scanned with a mobile phone camera from distances of up to four metres to help blind and partially sighted consumers, and are readable even when unfocused.
The company says it is the UK’s first beverage company to launch on-pack technology for visually impaired shoppers. This follows a successful pilot and roll out of the technology by Kellogg’s (reported in the AIPIA newsletter in June 2021) and Aunt Bessie’s, who rolled out packs with NaviLens codes in September 2022...
