Zappar make the case for accessible QR codes | 24-08-2023 |
Brands are increasingly being held to account for how they are impacting the world around them and making information on product packaging available to everyone is a vital step in this journey, says Zappar which is helping to achieve this with its Accessible QR (AQR) code.
An Accessible QR code is made up of a standard QR code and a series of dots and dashes around one corner of one side of the code. This simple addition of dots and dashes unlocks the ability for this one machine-readable code to be scanned as normal by a phone’s camera, Google lens or QR scanner, says the company...
