Big brands in USA get Smart with recycling initiative based on QR codes

The Recycling Partnership, a USA-based non-profit organisation that ‘mobilizes the people, data, and solutions across the value chain to reduce waste and our impact on the environment while also unlocking economic benefits’ has announced the launch of a new packaging label feature called ‘Recycle Check’.

It will draw on data from the Partnership’s National Recycling Database to allow almost any community’s residents to scan a QR code on an item and access information about whether that specific item can go into the curbside recycling bin based on the user’s ZIP code or location...

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