Strategic partnership improves closure offering for wines and spirits | 11-06-2019 |
Tapì Group, an international group specializing in the design, production, and distribution of high-end technological closures for the premium beverage sector, and AIPIA member Thin Film Electronics, the near field communications (NFC) solutions specialist, have signed a Letter of Intent for an exclusive joint partnership to combine their innovation capabilities to upgrade their offering to the wine and spirits industry.
“This is further confirmation that, here at Tapì, we are capable of innovating and anticipating trends in our sector. We are excited to offer cutting-edge IoT technology in the beverage sector, which will protect and enhance our customers’ products on several fronts,” said Tapì Group CEO Roberto Casini.
“In addition, brands are now looking for new ways to interact with their consumers. These cleverly integrated smart closures can help our customers track and protect their products while at the same time strengthening their reputations on the market by increasing engagement with consumers,” he added.
Kevin Barber, CEO of Thinfilm commented, “We are thrilled to be joining Tapì in addressing the rampant worldwide counterfeiting problem plaguing their spirits customers, as well as giving brands’ empowered consumers unique and engaging experiences. Many brands are looking for new insights in order to move from indirect, transactional engagement to direct, long-term relationships with their consumers, as well as improvements to their packaging that will make the products more attractive and safer.”
The two companies have begun to develop NFC-enabled OpenSense® closures to help confirm that the contents of the bottle are authentic and safe to consume and have not been tampered with. A second closure type, based on the Thinfilm SpeedTap® tag, is designed to allow brands to open a direct channel to customers for delivering dynamic, real-time experiences. The strategic partnership will cover both tag types and use cases.
Tapì and Thinfilm are working with premium brands to incorporate NFC-integrated closures into their bottling and/or packaging production lines with minimum disruption and maximum performance.