NEWS: Smart Partnership for Smarter Packaging Solutions

22-01-2018

AIPIA members Selinko, the Internet of Things (IoT) solution provider, and Henkel, the global adhesive and coatings specialist, have announced a collaboration agreement to expand and improve smart and interactive packaging solutions especially focussing on FMCG markets.

“We are very happy about the collaboration with an industry leader like Henkel who combines technology know-how and broad brand expertise,” said Patrick Eischen, founder and CEO of Selinko. “Henkel is investigating NFC based smart packaging solutions and printed electronics technologies that will bring a whole new range of cost effective and exciting opportunities for brands. We believe that our partnership will improve the smart packaging services and solutions and will help in enabling the Internet of consumer goods.”

“Selinko’s services approach, combined with its Object Relationship Management™ software platform provides an important competitive advantage in the IoT space,” said Paolo Bavaj, head of corporate venturing at Henkel Adhesive Technologies. “Our partnership will help Henkel in developing strong value propositions in its one-stop shop approach for smart packaging.”