NEWS: Recycling Just Got Smarter


UPM Raflatac  has combined digitalization with the circular economy. By adding the RafMore smart label solution to its RafCycle® recycling process, the company is able to optimize the waste collection process from its customers, it says. The smart labels added to the recycling containers and scanned by a mobile app tell when the customers' waste is ready to be collected.

Previously, the waste collection process was done manually, which required a lot of communication between UPM Raflatac and its customers. By combining two innovative solutions recycling gets smarter than ever, according to the company.

RafCycle is a cost efficient waste recycling solution that collects label release liner waste from  partners throughout Europe. The RafMore smart label solution was tested with several RafCycle customers in Denmark and Sweden, and the waste material collected from these customers can be turned into new products at UPM Plattling paper mill in Germany where the paper release liners are de-siliconized and recycled into pulp and paper, closing the loop.

"We now give our RafCycle customers unique codes through which we can track the exact amount of waste and give direct feedback via the RafMore mobile application. This helps us to better manage our logistic processes, making the waste collection process more efficient," says Claus Søndergaard, sales manager, Denmark, UPM Raflatac.

The new RafMore solution is made for logistic efficiency in warehouses because it moves the planning of RafCycle pickups to UPM Raflatac. The mobile app is easy to install and use.

“On top of the logistic app solution, we now have a better overview of the total volume that has been moved from waste to a resource," says Per Hasso, warehouse assistant, Xellia Pharmaceuticals, one of the earliest users of the product.

RafMore transforms traditional product packaging into connected packaging with a unique traceable identity, claims UPM Raflatac, which is planning take it into other countries.