Polytag to print QR codes and UV tags on Co-op bottle labels for consumer engagement and recycling traceability | 20-04-2023 |
Co-op’s own-label, 2-litre PET spring water bottles will now feature unique-every-time QR codes and UV tags from Polytag in a reported industry first; the move is expected to facilitate visibility during the recycling process and make way for the development of a Digital Deposit Return Scheme (DDRS).
Consumers will be able to scan the QR codes to access a landing page elaborating on Co-op’s sustainability efforts and charitable commitments. As each code is unique, their serial numbers are expected to be applied to handling fraud-proof rewards, assigning loyalty points, and securing deposit redemptions...
